Consumer electronics extended warranty protection plan is a separate agreement purchase by consumers and are designed to provide additional protection for their products. Extended warranty, also known as service agreement or protection plan, provides coverage to increase the length of protection for consumer electronics. It provides coverage for multiple types of products & brands, ranging from appliances to electronics, wearables, computer equipment, mobile products, and others.
According to the report published by Allied Market Research, the global consumer electronics extended warranty market was estimated at $48.65 billion in 2020 and is expected to hit $198.99 billion by 2030, registering a CAGR of 15.2% from 2021 to 2030. The report provides an in-depth analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive scenario, and varying market trends.
Increase in awareness for extended warranty and growth in sale of televisions, refrigerators, and washing machines boosts the global consumer electronics extended warranty market growth. On the other hand, decline in sales of PCs restrains the growth to some extent. However, expansion of products and services is expected to create lucrative opportunities in the industry.
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COVID-19 Scenario:
Due to lower income level of individuals and disrupted business operations during the pandemic, customers were mainly availing offers of warranty extension for products purchased from authorized offline and online platforms, which in turn impacted the global consumer electronics extended warranty market positively.
This trend is quite likely to persist post pandemic as well.
The global consumer electronics extended warranty market is analyzed across product type, distribution channel, coverage type, and region. Based on product type, the mobiles & tablets segment accounted for nearly one-third of the total market share in 2020, and is expected to rule the roost by 2030. The kitchen equipment segment, however, would garner the fastest CAGR of 18.0% throughout the forecast period.
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Based on distribution channel, the retailers segment contributed to around two-thirds of the total market revenue in 2020, and is projected to lead the trail by 2030. The same segment would also exhibit the fastest CAGR of 14.9% during the forecast period. Based on region, the market across North America held the major share in 2020, garnering around three-fifths of the global market. Asia-Pacific, on the other hand, would manifest the fastest CAGR of 19.1% throughout the forecast period.
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The key market players analyzed in the global consumer electronics extended warranty market report include AmTrust Financial, ASSURANT INC., Go Warranty & Services LLP, OneAssist Consumer Solutions Pvt. Ltd., Amazon.com Inc., OnPoint Warranty, Asurion, AXA, and Securranty. These market players have adhered to several strategies including partnership, expansion, collaboration, joint ventures, and others to prove their flair in the industry.
Consumer Electronics Extended Warranty Market Report Highlights
By Product Type
Laptops & PCs
Mobiles & Tablets
Home Entertainment Devices
Heating & Cooling equipment
Kitchen equipment
Refrigerators
Kitchen Appliances
Others
By Distribution Channel
Manufacturers
Retailers
Others
By Coverage Type
Standard Protection Plan
Accidental Protection Plan
By Region
North America (U.S., Canada)
Europe (Germany, UK, France, Italy, Spain, Rest of Europe)
Asia-Pacific (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
LAMEA (Latin America, Middle East, Africa)
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